The True Purpose of Your Website
Is a pretty website really enough? Or have times changed? The truth is the old brochure type website doesn't work anymore because our attention span as humans has changed....Thank YOU internet. Some studies indicate that our attention span as declined from 100 years ago from about 30 minutes to approximately 8 seconds...about the same as a goldfish. YIKES!
How does this affect you? You have to get your website visitors' attention fast and offer something of value to get them to stay on your page and get them right into your email list. One their in your email nurture sequence, you can continue the conversation and offer even more value.
What is the TRUE purpose of your website today?
Your website or what we would now call, your squeeze page or sales page is designed to capture your potential client into your email nurture sequence.
The Know, Like, and Trust factor. We've all heard of it. It was true 150 years ago and it's still true today. People want to do business with those they know, like and trust. Building relationships is the name of the game.
It doesn't matter if you're a relationship coach, a chiropractor, or you own a restaurant....people always want to know you care about them before they decide to buy from you, during and after purchase. This has never been more prevalent than it is today.
Your email list is GOLD and it is one of the key ways you'll build that trust factor with your potential customer. We'll be talking more about the true and important purpose of your website and the amazing value that a highly engaged and nurtured email list has for your business today and in the future. Imagine this: a highly engaged email list can add $10s of $1,000s of dollars in revenue every month.
Here are some more tips for how to make your website blog posts and social media effective for growing your business. We'll dig into each of these strategies in future articles.
Add media to your posts
When creating your posts you can:
Upload images or GIFs
Embed videos and music
Create galleries to showcase a media collection
Customize the look of your media by making it widescreen or small and easily align media inside your posts.
Hashtag your posts
Love to #hashtag? Good news!
You can add tags (#socialmedia #websites #emailmarketing #blogmarketing) throughout your posts to reach more people. Why hashtag? People can use your hashtags to search through content on your blog and find the content that matters to them. So go ahead and #hashtag away!